Goldman McCormick PR launches pro bono charity division

Goldman McCormick Public Relations has created a pro bono division to give selected charities nationwide free media strategy, executive training and PR support. The firm says the program is aimed at nonprofits that do meaningful work but lack the staff and media access to build visibility, raise funds and strengthen credibility. Why it matters: - Small charities often lack the communications capacity needed to reach donors, earn media coverage and explain their work clearly. - Goldman McCormick PR is offering those services at no cost to selected organizations, which could help qualified nonprofits expand awareness without adding overhead. - The launch formalizes a structured path for charities to access senior-level PR support that many could not afford on their own. What happened: - Goldman McCormick Public Relations launched a new Pro Bono Charity Division for qualified charities nationwide. - The division will provide strategic PR support, media outreach guidance, message development, interview preparation and executive media training. - Applications are now open, and the division expects to accept its first cohort in the coming months. The details: - The pro bono program is led by Jemima Simpkin, who brings experience in nonprofit advocacy and communications strategy. - Each engagement will run for eight weeks. - The firm will accept a limited number of engagements per quarter because of staffing limits and its stated focus on high-quality support. - Selection will be based on organizational need, mission alignment and the firm’s capacity to deliver results. - Interested organizations should send a brief overview of their mission, current communications challenges and desired outcomes to Jemima@goldmanmccormick.com. - Goldman McCormick cited the 2024 Nonprofit Communication Trends Report, which found that smaller organizations with budgets under $1 million allocate an average of 21% of their staff to communications. - The firm said that often leaves one person or less handling outreach, media relations, donor messaging and public engagement. Between the lines: - The launch targets a common nonprofit weak spot: strong missions paired with weak communications infrastructure. - By focusing on a small number of charities at a time, Goldman McCormick PR is signaling a selective, high-touch model rather than broad-volume pro bono work. - The move also extends the firm’s existing nonprofit and charitable work into a more formal program. What’s next: - Goldman McCormick PR will review applications and choose charities that fit its mission and capacity criteria. - The first participating charities are expected to begin in the coming months. - Selected organizations will receive full strategic PR support and media training for executive officers during the eight-week engagement. - Goldman McCormick PR said the program is designed to help charities tell their stories more clearly, attract supporters and build credibility. The bottom line: - The new division gives selected charities free access to professional communications help at a time when many small nonprofits are under-resourced on media and messaging.