Quadrant and PassEntry launch digital community pass for fans

Quadrant has teamed with PassEntry to roll out a digital membership pass for fans in Apple Wallet and Google Wallet. The move gives the motorsport brand a faster way to reward members, push updates and manage access without requiring another app.

Why it matters: - The Quadrant Community Pass gives fans a live membership card that updates in real time, replacing static loyalty cards and scattered email updates. - Quadrant can now reach members directly on their lock screens with alerts, event news and race-day reminders. - The pass also gives Quadrant a permission-based channel and engagement analytics to better understand fan activity.

What happened: - Quadrant, the motorsport lifestyle brand founded by F1 driver Lando Norris, partnered with PassEntry to launch the Quadrant Community Pass. - The pass is available now to members through Quadrant.gg and adds to Apple Wallet or Google Wallet in a single tap. - Quadrant announced the launch in London on August 12, 2026.

The details: - The digital membership card is designed to sit on fans’ lock screens and stay ready when needed. - PassEntry’s platform lets Quadrant issue a branded pass without requiring fans to download a separate app. - The pass can unlock access to pop-ups, race-weekend experiences and community events. - Entry can be verified instantly with a QR code, removing the need for printed tickets. - The pass can send push notifications for product drops, event announcements and race-day reminders. - The pass can also send location-triggered messages when fans are near a Quadrant activation. - Quadrant can distribute the pass in minutes by SMS, email or QR code. - The pass design is fully customized to match Quadrant’s brand identity. - PassEntry says the launch reached users in days, compared with months for a native app build. - PassEntry also says the wallet-pass approach avoids ongoing development costs as membership perks evolve.

Between the lines: - The launch shows how consumer brands are using wallet passes to build direct relationships without app fatigue. - For Quadrant, the move fits a community built around fast-moving content, live experiences and creator-driven fandom. - For PassEntry, the partnership is another example of wallet passes replacing heavier loyalty and membership products. - PassEntry says the app route would have taken months to ship, while the pass went live in days.

What's next: - Quadrant is likely to use the pass as its physical footprint expands through pop-ups and race-weekend activations. - The live pass structure should make it easier for Quadrant to update perks and communicate with members as the community grows. - More brands may follow the same model if they want membership tools that work inside Apple Wallet and Google Wallet instead of standalone apps.

The bottom line: - Quadrant is turning membership into a wallet-native fan experience, with faster updates, easier access and a direct line to its community.