SMAART expands into community management, insurance and tech

Fort Lauderdale-based SMAART Company is broadening its services across condo, co-op and HOA management, insurance, technology and accounting. The company says its in-house systems, new partnerships and a pending acquisition are designed to improve service and scale its association business.

Why it matters: - SMAART Company is trying to bundle more services around community associations, small businesses and individual clients. - The expansion could give boards and residents one provider for management, maintenance, insurance and digital tools. - The company is also signaling a growth plan built on technology it controls internally.

What happened: - SMAART Company said it is expanding across community association management, insurance, technology and accounting services. - The Fort Lauderdale firm is using Royale Management Services as its association division. - SMAART said it is pursuing an additional acquisition to expand its association portfolio, and financing has been secured. - CEO Ray Dominguez said the company sees an opportunity to improve service for underserved associations.

The details: - Royale Management Services has managed South Florida associations since 1984. - SMAART says its financial expertise from accounting and tax work now supports association management. - Boards working with Royale report high satisfaction, clear answers from licensed professionals and around-the-clock emergency support. - Each association gets a website and resident portal registered in its own name. - Residents can view records, pay, request repairs and apply for permits through the portal. - Royale now has an in-house maintenance team and a dedicated work van for routine repairs. - SMAART Insurance offers in-house personal and commercial auto coverage, plus home, business and other lines. - SMAART Insurance has partnered with Alliant Insurance Services, Inc. and other strategic partners to broaden coverage options. - Kore is SMAART's proprietary CRM platform and serves as the company's central operating system. - Kore connects accounting, tax, payroll, insurance and community management functions. - The platform handles phone systems, automated follow-ups, lead routing, sales pipelines, workflows and reporting. - SMAART also configures automations for clients and designs, builds and hosts websites. - The company says those websites are structured to improve visibility in both traditional search engines and AI-powered search tools. - SMAART's service mix includes accounting, tax, payroll, insurance, business advisory, technology and community association management. - The team includes IRS Enrolled Agents, U.S. Tax Court Practitioners, payroll and human resources specialists and technology professionals. - The company says it has built long-term client relationships through responsive service and practical expertise.

Between the lines: - SMAART is using software it built for itself as a sales and operations advantage for clients. - The approach suggests the company wants to differentiate on execution, not just service categories. - The insurance partnerships and pending acquisition point to a broader effort to deepen revenue and add scale.

What's next: - SMAART said it plans to keep growing its association portfolio through acquisition. - The company is likely to keep extending Kore across more parts of its business. - SMAART also appears to be positioning itself for continued cross-selling across accounting, insurance and association management.

The bottom line: - SMAART is turning an accounting-led firm into a multi-service platform for associations and small businesses, with technology at the center of the strategy.